Case Study

Raising $20M Series A with Strong SaaS Metrics

TeamCollab's playbook: the metrics investors cared about and lessons from 50+ VC meetings.

The Company

TeamCollab is a project management SaaS for remote teams. After 2 years post-seed, they raised their Series A in 3 months.

ARR: $5M
Growth: 150% YoY
Customers: 400+

Raised: $20M
Valuation: $80M
Lead: Top-tier VC

"Every investor asked about growth first. Our consistent 150% annual growth with clear trajectory to $10M ARR was the hook."

"NRR above 120% proved we could grow without new customer acquisition. This metric closed more deals than anything else."

"Strong unit economics showed we could deploy their capital efficiently. CAC payback of 11 months sealed the deal."

"Growth (150%) minus burn (5%) = 145%. This single metric proved we balanced growth and efficiency."

Week 1

Preparation: Finalized metrics deck, 3-year projections, investor target list

Week 2-4

Outreach: 30 first meetings, 15 second meetings, data room setup

Week 5-8

Due Diligence: 5 term sheets, detailed metrics analysis, customer references

Week 9-12

Closed: $20M led by top-tier VC at $80M valuation

→ Metrics Tell the Story: Strong metrics made the pitch 10x easier
→ NRR is King: Net Revenue Retention mattered more than any other single metric
→ Prepare Early: 3 months of prep before first meeting made the difference
→ Create Competition: Multiple term sheets drove better terms

Track the same metrics that helped TeamCollab raise $20M Series A.