SaaS Metrics Glossary

What is Burn Multiple?

Definition

Burn Multiple measures how much capital you burn to generate $1 of net new ARR. Lower is better - it shows capital efficiency.

Formula

Burn Multiple = Net Burn / Net New ARR

Example:

Net Burn: $500,000 | Net New ARR: $250,000

Burn Multiple = 2.0x (spent $2 to gain $1 ARR)

Benchmarks

Below 1.5x - Excellent efficiency

1.5x - 2x - Good efficiency

2x - 3x - Acceptable

Above 3x - Poor efficiency

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